The ISAPS World Congress Cartagena 2024 featured keynote lectures, live surgeries and demonstrations of non-surgical procedures, masterclasses, symposia, panel discussions, invited presentations, and more! This page includes a selection of On Demand content from the 'Mastering the Art and Business of Plastic Surgery' session.
Session: Mastering the Art and Business of Plastic Surgery: Strategies for Success in 2024
Moderators: Terri Ross (USA) and Karen Anne Zupko (USA)
Speakers: Chrysis Sofianos (South Africa), Jay A. Shorr (USA), Terri Ross (USA), Stefan Danilla (Chile), Karen Anne Zupko (USA), Renato Saltz (USA), and Ivar van Heijningen (Belgium)
Lecture Topics:
- The Business of Plastic Surgery: Keeping Patients Satisfied - Chrysis Sofianos
- Human Resources: The Good, Bad and Ugly - Jay A. Shorr
- How Developing Treatment Plans Can Improve Patient Outcomes and Increase Revenue - Terri Ross
- From Logomania to Quiet Luxury - Stefan Danilla
- Marketing in 2024: How to Set Yourself Apart From the Rest - Karen Anne Zupko
- How to Properly Create a Business Plan - Jay A. Shorr
- Building a Successful and Profitable Medspa - Renato Saltz
- Governance for Your Private Practice: Useful? - Ivar van Heijningen