As spring arrives, maybe you’re looking in the mirror and pondering a renewal of your own. Maybe you can’t quite achieve the results you want simply with makeup any more. But you still want to look — and feel — like yourself; perhaps the thought of looking like you’ve “had work done” makes you shudder.… Read More »
If you were going to commission a mural for your home, you wouldn’t consider hiring anyone but a qualified professional. But there’s still a big difference between a house painter and a true artist. Why Aesthetic Surgeons Are the Michelangelos of Plastic Surgery
Being in charge of your own practice can be challenging, if not overwhelming, on occasion. With all the time and care you put into your patients, your office staff and your own continuing training and education, how will you also find time for marketing? Click here for more.
Change patients’ lives. Grow your practice. Refine your skills. Whatever your professional goals, you won’t achieve them without your most crucial marketing tool: people. But before you can build a professional reputation by word of mouth, you need to first establish a base of satisfied patients. How will you invite them to find you? Writing… Read More »
It’s happened to most plastic surgeons: no matter how many satisfied patients you’ve treated over the years, there are always a few who are less than happy with your work. Thanks to the internet, anyone can voice an opinion about anything — good, bad or ugly. Click here to read the article.
If your practice isn’t visible on social media, it may as well not exist. Social media marketing isn’t simply a fad — it’s vital to the survival of any business. When used effectively, it’s the fastest, most cost-effective way to connect with current and prospective patients, as well as colleagues, vendors and others who want… Read More »
The universal rule of every aesthetic surgical practice is that full payment is due in advance. Perhaps you’ve carefully saved money toward your goal of having cosmetic surgery in order to look and feel your best. But even if you aren’t currently prepared to pay up front, you may not need to put your dream… Read More »
Let’s be honest: plastic surgery fascinates many people. Some may simply be curious about what procedures are available and how they work, while others are considering having plastic surgery themselves but may not know where to start. Still others labor under misconceptions and false assumptions about what plastic surgery is, or who has it and… Read More »
One plastic surgeon believes that all doctors fall into one of three categories: 1) those who are always on time, organized and constantly working, 2) those who stress about being unable to manage their time efficiently, and 3) those who don’t do anything on time and are not bothered by it. Time Management for Physicians.
Thankfully, direct confrontation in the workplace is rare. Many cultures maintain such strict decorum between different levels of office hierarchy that an open disagreement is unthinkable. Read the tips.
