News

Everything You Wanted to Know About Mammoplasty (Breast Reconstruction)

Like hundreds of thousands of women around the world each year, Helen had a mastectomy to remove a cancerous growth from one breast. And, like many women, she’s glad to have caught the disease in its early stages… but that doesn’t mean she’s completely healed. Everything you want to know about Mammoplasty.

  • Posted on: Jul 15 2016
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How to Attract More International Patients to Your Practice

Plastic surgery has been increasingly popular in the last decade, and demand is projected to increase steadily over the next decade. With this kind of worldwide growth, it makes sense to find ways to advertise your practice to patients abroad as well as at home. Here we offer a basic guide to learning how to… Read More »

  • Posted on: Jul 6 2016
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6 Copywriting Strategies to Write Better Ads for Your Practice

Maybe you keep a full-time copywriter on your staff, or maybe you outsource your practice’s writing tasks to a freelancer. But maybe, like most plastic surgeons, you write most (if not all) of your own marketing content yourself! 6 copywriting strategies you can use for guidance and inspiration.

  • Posted on: Jul 6 2016
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Building a Referral Engine for Your Practice

Even in the 21st century, referral marketing still comes down to one essential thing: word-of-mouth. The technology that generates this word-of-mouth may have changed, but the principle is the same. If you do good work, patients tell others, and your reputation grows. Plastic surgery isn’t the kind of service that can be “sold” through traditional… Read More »

  • Posted on: Jul 6 2016
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Breast Surgeries: Less is More

No two pairs of breasts are alike. In fact, there’s plenty of room for variation between one breast and the other. Breast surgeries: Less is More.

  • Posted on: Jun 3 2016
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Understanding the Tummy Tuck

If you’re ready to learn more about which type of abdominoplasty is right for you, you can use the ISAPS website to find a board-certified plastic surgeon who can help you achieve the body you want. More information about tummy tucks.

  • Posted on: Jun 3 2016
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Brazilian Women Love Big Derrieres — Cultural Approaches to Plastic Surgery

You can get a general idea of how these standards vary by country just looking at the ISAPS Global Statistics. It is well-known that the U.S. leads in breast augmentation and lift surgeries — which isn’t surprising, given the Hollywood-inspired preference for large, rounded breasts. Rhinoplasty is universally popular. Cultural Approaches to Plastic Surgery

  • Posted on: Jun 3 2016
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ISAPS LEAP Program — Why getting Involved can help grow your practice and make a difference in the lives of others

Humanitarian outreach, along with patient safety and education, is a crucial pillar of ISAPS’ mission. All three of these are combined in our partnership with LEAP Global Missions, a humanitarian organization which performed almost fifty surgeries on patients in Zimbabwe during the 2009 cholera epidemic, and laid the foundation for an ongoing medical education program… Read More »

  • Posted on: Jun 3 2016
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