News

Instagram, Twitter and YouTube 101 for Doctors

Perhaps you’ve already mastered the use of Facebook as a tool for marketing your practice. Or perhaps you don’t want to use Facebook at all, and want to explore other outlets. Fortunately, there are many to choose from… almost too many, in fact. YouTube, Twitter, Instagram… what are all these, and where do you start?… Read More »

  • Posted on: Sep 1 2016
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Facebook 101 for Doctors

What if you could have free, instant access to a marketing platform with over one billion monthly users? That’s exactly what Facebook can provide for your practice. If you’re not familiar with Facebook, or if you only use it for your personal account, you’re missing out on one of the greatest ways to keep in… Read More »

  • Posted on: Sep 1 2016
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Increasing the Effectiveness of Your Clinical Website

In a field that changes as rapidly as ours, your clinical website is the central command center of all your practice’s online activity. Every social media post, YouTube video and subscriber mailing is meant ultimately to lead to more views on your website. The more traffic your site gets, the higher you rank in search… Read More »

  • Posted on: Sep 1 2016
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Having Plastic Surgery Discreetly

You’ve done it at last! You’ve found and consulted with a board-certified ISAPS member surgeon about the procedure you want, and scheduled the big day. It’s a decision you’ve made for you, and you alone. Perhaps you’re comfortable sharing this decision with other people in your life — or perhaps you have a few reasons… Read More »

  • Posted on: Aug 1 2016
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Patients’ Top Praises (and Complaints) About Plastic Surgeons

As a medical professional, you have a good sense of when your patients are satisfied and when they aren’t. But if you could be a fly on the wall listening to what patients tell each other about you and your practice, what do you think you would hear? It’s vital to understand not just whether… Read More »

  • Posted on: Aug 1 2016
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Building Your Reputation, Online and Otherwise

Every plastic surgeon these days has (or should have) a website with a blog, a subscriber newsletter and an active social media presence. You join professional organizations like ISAPS and attend the Biennial Congress in order to network with colleagues around the globe. Building Your Reputation, Online and Otherwise.

  • Posted on: Aug 1 2016
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How to Attract (and Retain) Great Office Staff

Part of growing your plastic surgery practice means making sure every patient has a positive experience. It’s important to keep in mind that patients begin forming impressions of you and your practice before you even meet them for the first time. Their first interactions will be with your staff, and you want them to feel… Read More »

  • Posted on: Aug 1 2016
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