Category Archives: Marketing

Recently Issued FDA Update

FDA Safe Communication about Breast Implants The U.S. Food and Drug Administration (FDA) has recently published a safe communication about breast implants to inform the public about reports of cancers, including squamous cell carcinoma (SCC) and and ALCL in the capsule that forms around breast implants. The FDA learned about these reports through their continual post market review… Read More »


ISAPS Sets a New Record

We are excited to announce that we have reached the highest number of members on record since the start of our society. ISAPS now has 5,138 members represented in 117 Countries! These numbers reflect the diversity and true international mission of our organization of board-certified aesthetic plastic surgeons. The more educational perspectives and technological advancements… Read More »

Ticktock: ISAPS World Congress Early Bird Discount Ends August 20, 2022

Register today for the ISAPS World Congress 2022 in Istanbul, Turkey, and secure your place at the most comprehensive scientific program in Aesthetic Plastic surgery history! The 2022 program includes a faculty of 400+ speakers leading 47 master classes, 23 keynote lectures, 12 meet-the-expert sessions, diverse trending topic panels, a focus on regenerative surgery, and… Read More »

ISAPS Announces New Educational Collaboration with Paradigm Medical Communications, LLC

Join experts Dr. Patricia A. McGuire, Dr. William P. Adams Jr, and Dr. Caroline Glicksman for this 1.25-hour, interactive CME-certified, on-demand webinar. The faculty will discuss BIA-ALCL, including its presentation and relative risk, current research on its etiology and prevention, protocols for appropriate management of asymptomatic patients with textured implants, and effective plans to educate… Read More »

Good Patient Coordinators

It doesn’t matter what kind of marketing or advertising you do. Most prospective patients will contact your clinic by phone. We have done mystery shopping in 10 clinics in Germany, France and Italy, and in many cases the results were a bit of a disaster. Assistants did not ask for contact information, did not qualify… Read More »

  • Posted on: Feb 21 2019
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Tips That Will Improve Engagement with Your Email Campaigns

At the heart of any effective digital marketing campaigns is email. Email marketing shows the highest return-on-investment of any marketing method, especially for small and medium-sized businesses. As an ISAPS Plastic Surgeon, email marketing should be top on your list of tactics to engage with your current patients and cultivate new ones. Newcomers to email… Read More »

Five Ways to Supercharge Your Marketing in 2019

Happy new year… almost! Around December every year, we start to look ahead to what the marketing landscape for plastic surgeons will look like a year from now. What trends will catch on? What gimmicks will fade? And how can you make the best use of your current resources to create a supercharged marketing campaign… Read More »