Category Archives: Marketing

Tips That Will Improve Engagement with Your Email Campaigns

At the heart of any effective digital marketing campaigns is email. Email marketing shows the highest return-on-investment of any marketing method, especially for small and medium-sized businesses. As an ISAPS Plastic Surgeon, email marketing should be top on your list of tactics to engage with your current patients and cultivate new ones. Newcomers to email… Read More »


Five Ways to Supercharge Your Marketing in 2019

Happy new year… almost! Around December every year, we start to look ahead to what the marketing landscape for plastic surgeons will look like a year from now. What trends will catch on? What gimmicks will fade? And how can you make the best use of your current resources to create a supercharged marketing campaign… Read More »



Creative Ways to Create a Memorable Experience for Your Clients

As a plastic surgeon, you are in an inherently creative industry. Like all artists, you have a vision of the results you want to create. The only difference is that your tools are scalpels and high-tech medical instruments rather than a paintbrush or pen. This creativity needs to extend beyond your work in surgery; it… Read More »


10 Smart Ways to Grow Your Aesthetic Practice

Starting an aesthetic practice is difficult enough — growing it into a thriving business can be challenging beyond words! Like all small businesses, plastic surgery and other aesthetic practices can significantly struggle in the early days of operation. They don’t have a customer base built up yet, no one knows about their services, and they… Read More »


Tips to Create a High-Performance Team with Your Office Staff

Have you ever felt like you were part of something bigger than yourself? That you were with a group of people where you just belonged? Where you were doing something that mattered to you, and you felt like you were making a difference? For organizations, this feeling is the holy grail of teamwork. When individual… Read More »



How to Increase Your Customer Referrals

All of the money that your plastic surgery practice spends on advertising and marketing can pale in comparison to the power of one single personal recommendation. As consumers, we tend to look at traditional marketing and advertisements with a cynical eye, and understandably so. They are usually paid for by the business, so it isn’t… Read More »


The Highly Profitable Plastic Surgery Practice – A Nine-Point Checklist for Your Practice

“The successful warrior is the average man, with laser-like focus.” Bruce Lee Being a plastic surgeon in private practice has never been so challenging – or so competitive. Between juggling staff dramas, tackling mounds of paperwork and avoiding cold-call solicitations from medical device reps (all promising that their technology is the holy grail of non-surgical… Read More »


Tips to Increase Your Consult Conversion Rate

Here’s a little-known fact about marketing that most physicians overlook – it’s not how many leads your marketing generates, it’s the quality of those leads that counts! What do we mean by quality? Simply put in “marketing speak” – the higher the quality of lead means the more likely a person is to become your… Read More »


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