About: marketing

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5 Great Reasons to Join ISAPS Today

How many professional organizations are you a member of? As a professional aesthetic plastic surgeon, you know the importance of holding a level of credentials that prove your abilities and safety record to your patients. Although nearly every country in the world has its own aesthetics plastic surgeon organizations, only one is internationally recognized, with… Read More »


Creative Ways to Create a Memorable Experience for Your Clients

As a plastic surgeon, you are in an inherently creative industry. Like all artists, you have a vision of the results you want to create. The only difference is that your tools are scalpels and high-tech medical instruments rather than a paintbrush or pen. This creativity needs to extend beyond your work in surgery; it… Read More »


10 Smart Ways to Grow Your Aesthetic Practice

Starting an aesthetic practice is difficult enough — growing it into a thriving business can be challenging beyond words! Like all small businesses, plastic surgery and other aesthetic practices can significantly struggle in the early days of operation. They don’t have a customer base built up yet, no one knows about their services, and they… Read More »


Tips to Create a High-Performance Team with Your Office Staff

Have you ever felt like you were part of something bigger than yourself? That you were with a group of people where you just belonged? Where you were doing something that mattered to you, and you felt like you were making a difference? For organizations, this feeling is the holy grail of teamwork. When individual… Read More »



How to Increase Your Customer Referrals

All of the money that your plastic surgery practice spends on advertising and marketing can pale in comparison to the power of one single personal recommendation. As consumers, we tend to look at traditional marketing and advertisements with a cynical eye, and understandably so. They are usually paid for by the business, so it isn’t… Read More »


How Social Media and Plastic Surgery Go Hand in Hand

It’s incredible how the plastic surgery business can change decade by decade, and we’re not just talking about the popularity of cosmetic procedures here. Way back in the 80s and 90s, it was generally celebrity that pushed the plastic surgery industry, with many patients wanting to look like their favorite movie stars and models. Then… Read More »


The Highly Profitable Plastic Surgery Practice – A Nine-Point Checklist for Your Practice

“The successful warrior is the average man, with laser-like focus.” Bruce Lee Being a plastic surgeon in private practice has never been so challenging – or so competitive. Between juggling staff dramas, tackling mounds of paperwork and avoiding cold-call solicitations from medical device reps (all promising that their technology is the holy grail of non-surgical… Read More »


Tips to Increase Your Consult Conversion Rate

Here’s a little-known fact about marketing that most physicians overlook – it’s not how many leads your marketing generates, it’s the quality of those leads that counts! What do we mean by quality? Simply put in “marketing speak” – the higher the quality of lead means the more likely a person is to become your… Read More »



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