Posts by marketing:
How Social Media and Plastic Surgery Go Hand in Hand
It’s incredible how the plastic surgery business can change decade by decade, and we’re not just talking about the popularity of cosmetic procedures here. Way back in the 80s and 90s, it was generally celebrity that pushed the plastic surgery industry, with many patients wanting to look like their favorite movie stars and models. Then… Read More »
- Posted on: Aug 28 2018
The Highly Profitable Plastic Surgery Practice – A Nine-Point Checklist for Your Practice
“The successful warrior is the average man, with laser-like focus.” Bruce Lee Being a plastic surgeon in private practice has never been so challenging – or so competitive. Between juggling staff dramas, tackling mounds of paperwork and avoiding cold-call solicitations from medical device reps (all promising that their technology is the holy grail of non-surgical… Read More »
- Posted on: Jul 27 2018
Tips to Increase Your Consult Conversion Rate
Here’s a little-known fact about marketing that most physicians overlook – it’s not how many leads your marketing generates, it’s the quality of those leads that counts! What do we mean by quality? Simply put in “marketing speak” – the higher the quality of lead means the more likely a person is to become your… Read More »
- Posted on: Jun 28 2018
The 5 Biggest Marketing Mistakes You Can Make in Your Aesthetic Practice
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!” John Wanamaker Never a truer word was spoken when it comes to marketing your clinical practice. The vast majority of all business owners are lost when it comes to knowing which ads and campaigns are actually making them… Read More »
- Posted on: Jun 28 2018
The Plastic Surgery Consult Cheat Sheet – Top Questions for Your Plastic Surgeon During a Consult
It’s possible you’ve been thinking about having plastic surgery for some time, and after starting your research, are likely feeling a bit overwhelmed with all the different information that “Dr. Google” has been able to provide you with. There certainly is a lot out there: not all of it accurate, not all of it comprehensive,… Read More »
- Posted on: May 30 2018
The Designer Derriere – Your Guide to Buttock Enhancement
Let’s thank stars like Kim Kardashian, J-Lo, Nicki Minaj and Selma Hayek for bringing the spotlight back to a woman’s curves! Fashion throughout the ages, for better or worse, has dictated certain trends for the shape of a woman’s body – from the cherub-like voluptuous temptress depicted in Renaissance paintings to the ultra-thin stick-like figure… Read More »
- Posted on: May 30 2018
Nine Great Reasons Why Every Plastic Surgeon Needs to Complete the ISAPS Global Survey!
Did you know that the ISAPS Global Survey – or as it’s called in the media, “The International Study of Cosmetic Procedures” – is the single most important public relations initiative performed for the specialty of plastic surgery on a global scale? If you need a little more persuading to participate in the ISAPS Global… Read More »
- Posted on: Apr 27 2018
5 Tips for How to Build Your Plastic Surgery Following on Instagram
A few years ago, it may have seemed like just a fun idea to have an Instagram account as a plastic surgeon. But today, it is absolutely essential that you have one. With over 800 million users, many of whom love plastic surgery content, it’s one of the best possible social networks for ISAPS Plastic… Read More »
- Posted on: Apr 19 2018
Insider SEO Strategies to Increase the Visibility of Your Website on Google
One of the biggest marketing frustrations that plastic surgeons can face is that their website doesn’t show up toward the top of Google’s search results. When people search for plastic surgery in their local area, chances are that they are going to go with one of the top hits that Google gives them. After all,… Read More »
- Posted on: Apr 19 2018
Breast Reduction Surgery 101
If you’re considering having breast reduction surgery, it’s likely to have been a subject that’s been on your mind for quite some time. Many patients think about having this procedure for five or even twenty years before finally plucking up the courage to make an initial consultation. We understand that considering this kind of elective… Read More »
- Posted on: Mar 23 2018
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