As your surgeon has no doubt told you, the best way to have a quick and easy recovery is to be healthy before your surgery. This means no smoking, cut back on alcohol and fatty foods, and taking care of details like paying bills, grocery shopping and arranging transportation in advance. The less you have… Read More »
You’ve done it at last! You’ve found and consulted with a board-certified ISAPS member surgeon about the procedure you want, and scheduled the big day. It’s a decision you’ve made for you, and you alone. Perhaps you’re comfortable sharing this decision with other people in your life — or perhaps you have a few reasons… Read More »
As a medical professional, you have a good sense of when your patients are satisfied and when they aren’t. But if you could be a fly on the wall listening to what patients tell each other about you and your practice, what do you think you would hear? It’s vital to understand not just whether… Read More »
You already follow the world’s highest level of professional and ethical standards in plastic surgery. You want your patients to know this — but how? Simply cutting and pasting the ISAPS Code of Ethics onto your website, or into brochures and advertisements probably won’t be very persuasive. How to Use the ISAPS Code of Ethics in… Read More »
Every plastic surgeon these days has (or should have) a website with a blog, a subscriber newsletter and an active social media presence. You join professional organizations like ISAPS and attend the Biennial Congress in order to network with colleagues around the globe. Building Your Reputation, Online and Otherwise.
Part of growing your plastic surgery practice means making sure every patient has a positive experience. It’s important to keep in mind that patients begin forming impressions of you and your practice before you even meet them for the first time. Their first interactions will be with your staff, and you want them to feel… Read More »
Like hundreds of thousands of women around the world each year, Helen had a mastectomy to remove a cancerous growth from one breast. And, like many women, she’s glad to have caught the disease in its early stages… but that doesn’t mean she’s completely healed. Everything you want to know about Mammoplasty.
“When you stop learning,” so the old saying goes, “you’re dead.” This is especially true of your plastic surgery practice: without continued expansion, your business will eventually fail to thrive. Your own knowledge and skills are the foundation on which this expansion is built, and your membership in ISAPS offers a number of ways to… Read More »
Plastic surgery has been increasingly popular in the last decade, and demand is projected to increase steadily over the next decade. With this kind of worldwide growth, it makes sense to find ways to advertise your practice to patients abroad as well as at home. Here we offer a basic guide to learning how to… Read More »
Maybe you keep a full-time copywriter on your staff, or maybe you outsource your practice’s writing tasks to a freelancer. But maybe, like most plastic surgeons, you write most (if not all) of your own marketing content yourself! 6 copywriting strategies you can use for guidance and inspiration.