About: ISAPS

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How to Write an Effective Email Campaign

Marketing your practice through email can seem complicated, but there are some basic strategies that even a beginner can use to effectively reach the people who want to hear your message. Want to know the two ways to measure the success of an email marketing campaign? Click here to find out.

  • Posted on: May 18 2016
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Countdown to Congress: What You’ll Miss if You’re Not Attending

There is an old expression that compares the skills of a professional to a saw used for cutting wood. Without regular sharpening and polish, it becomes duller and less effective. Attending professional conferences is one of the best ways to “sharpen your saw” — renewing and strengthening your skills, knowledge and dedication to your practice.… Read More »

  • Posted on: May 18 2016
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“Mommy Makeovers” for Mothers, Every Day!

Nearly every culture in the world designates a special day to celebrate and honor mothers, grandmothers and all the wonderful women who provide care and nurturing. Perhaps not coincidentally, most of these occur in springtime, the season of birth and renewal. Click here for more information about “Mommy Makeovers”.

  • Posted on: May 18 2016
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Which Country Shares Your Beauty Aesthetic?

It’s no secret that different cultures have different standards of beauty. In Myanmar, for instance, women of the Paduang tribe have traditionally sought to achieve elongated necks through the use of brass rings. Which Country Shares Your Beauty Aesthetic? How concepts of beauty vary country to country and how this can help you choose the right… Read More »

  • Posted on: May 18 2016
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Why Aesthetic Surgeons Are the Michelangelos of Plastic Surgery

If you were going to commission a mural for your home, you wouldn’t consider hiring anyone but a qualified professional. But there’s still a big difference between a house painter and a true artist. Why Aesthetic Surgeons Are the Michelangelos of Plastic Surgery

  • Posted on: Apr 8 2016
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How to Increase Your Online Visibility with Your ISAPS Membership

Being in charge of your own practice can be challenging, if not overwhelming, on occasion. With all the time and care you put into your patients, your office staff and your own continuing training and education, how will you also find time for marketing? Click here for more.

  • Posted on: Apr 8 2016
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Writing Great Ads 101 — An Introduction to Copywriting

Change patients’ lives. Grow your practice. Refine your skills. Whatever your professional goals, you won’t achieve them without your most crucial marketing tool: people. But before you can build a professional reputation by word of mouth, you need to first establish a base of satisfied patients. How will you invite them to find you? Writing… Read More »

  • Posted on: Apr 8 2016
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How to Deal with Negative Online Reviews

It’s happened to most plastic surgeons: no matter how many satisfied patients you’ve treated over the years, there are always a few who are less than happy with your work. Thanks to the internet, anyone can voice an opinion about anything — good, bad or ugly. Click here to read the article.

  • Posted on: Apr 8 2016
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10 Reasons You Should Be Using Social Media to Market Your Practice

If your practice isn’t visible on social media, it may as well not exist. Social media marketing isn’t simply a fad — it’s vital to the survival of any business. When used effectively, it’s the fastest, most cost-effective way to connect with current and prospective patients, as well as colleagues, vendors and others who want… Read More »

  • Posted on: Apr 8 2016
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