The International Society of Aesthetic Plastic Surgery (ISAPS) plays a number of vital roles in our worldwide industry. Not only do we host over 30 official ISAPS symposia and courses every year, we also give our members access to a global network of fellow plastic surgeons. We contribute to the worldwide education of both patients… Read More »
There are few things as personal as your appearance, and one else should pressure you into changing it (especially permanently). There are many different kinds of pressure that can lead to someone seeking a cosmetic surgical procedure, even when, deep down, he or she might not really want it. Peer and Societal Pressure Peer and… Read More »
It’s all about that royal nose! In recent months, speculation and interest has ignited all over the world about Prince Harry’s engagement to television star Meghan Markle. This isn’t unusual with the royals; it’s happened after every major royal engagement, from Princess Diana in the 80s to Duchess Kate Middleton just a few years ago.… Read More »
In keeping with our ongoing series of articles designed to help you maximize all your marketing, this month we’re going to delve a little deeper into one of the digital marketing strategies we discussed in January. It’s one of your most important assets: your website. Let’s say you’ve started off the year with a bang,… Read More »
Some say that the only way to know where we are going is to look back at where we came from. This can be quite true for those of us who work in the field of plastic surgery. Notwithstanding the occasional unexpected surgical breakthrough or out-of-nowhere trend, the best way for us to figure out… Read More »
If you were to guess that breast augmentation was the most popular plastic surgery procedure in the world, you’d be right on the money. Many plastic surgery procedures have been “demystified” by the media in the last few years, chief among them being breast augmentation. However, there can be a perception then that a breast… Read More »
The best thing about the coming of a new year is that it is a blank slate. It’s stretched out in front of you, like new-fallen snow. That makes it the perfect time to reboot your marketing strategy for your plastic surgery practice. If you are relying on older methods of advertising like print media,… Read More »
Making the decision to have a child changes everything. It transforms the way you look at the world, expands your hopes and dreams for the future, and it certainly changes your body! Often, women who want to find their way back to their pre-pregnancy body discover that no amount of diet and exercise will completely… Read More »
Ah, the pursuit of the ever elusive work-life balance… The proper balance between the time you spend at work and at home or at play is instrumental to the level of your overall happiness and your sense of satisfaction with your life. If the balance tilts too far in either direction, your stress level could… Read More »
For many patients, cosmetic surgery can be one of the best decisions they will ever make. A successful cosmetic procedure can result in higher levels of self-confidence, and can even help some people feel comfortable in their bodies for the first time in their lives. However, cosmetic surgery isn’t a decision that should be made… Read More »