At the heart of any effective digital marketing campaigns is email. Email marketing shows the highest return-on-investment of any marketing method, especially for small and medium-sized businesses. As an ISAPS Plastic Surgeon, email marketing should be top on your list of tactics to engage with your current patients and cultivate new ones. Newcomers to email… Read More »
Happy new year… almost! Around December every year, we start to look ahead to what the marketing landscape for plastic surgeons will look like a year from now. What trends will catch on? What gimmicks will fade? And how can you make the best use of your current resources to create a supercharged marketing campaign… Read More »
How is a plastic surgery practice like a 14-year-old on the phone? They are both desperate for “likes” on the Facebook post they just put up. Facebook is far more than just a social networking platform. It’s also one of the most potent marketing tools ever created. There are over two billion people on Facebook;… Read More »
How many professional organizations are you a member of? As a professional aesthetic plastic surgeon, you know the importance of holding a level of credentials that prove your abilities and safety record to your patients. Although nearly every country in the world has its own aesthetics plastic surgeon organizations, only one is internationally recognized, with… Read More »
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