Like hundreds of thousands of women around the world each year, Helen had a mastectomy to remove a cancerous growth from one breast. And, like many women, she’s glad to have caught the disease in its early stages… but that doesn’t mean she’s completely healed. Everything you want to know about Mammoplasty.
“When you stop learning,” so the old saying goes, “you’re dead.” This is especially true of your plastic surgery practice: without continued expansion, your business will eventually fail to thrive. Your own knowledge and skills are the foundation on which this expansion is built, and your membership in ISAPS offers a number of ways to… Read More »
Maybe you keep a full-time copywriter on your staff, or maybe you outsource your practice’s writing tasks to a freelancer. But maybe, like most plastic surgeons, you write most (if not all) of your own marketing content yourself! 6 copywriting strategies you can use for guidance and inspiration.
Plastic surgery has been increasingly popular in the last decade, and demand is projected to increase steadily over the next decade. With this kind of worldwide growth, it makes sense to find ways to advertise your practice to patients abroad as well as at home. Here we offer a basic guide to learning how to… Read More »
Even in the 21st century, referral marketing still comes down to one essential thing: word-of-mouth. The technology that generates this word-of-mouth may have changed, but the principle is the same. If you do good work, patients tell others, and your reputation grows. Plastic surgery isn’t the kind of service that can be “sold” through traditional… Read More »
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