It takes time, patience and careful strategy to build an organic in-house mailing list of potential patients and other people who are vital to the running and growth of your practice. They have opted to receive regular updates about your practice, general information about aesthetic plastic surgery, and notifications of special offers and promotions. Tips… Read More »
The algorithm used by Google and other search engines to rank results is a closely guarded, ever-changing secret that even industry insiders scramble to keep up with. Professional SEO marketers rely on both research and educated guesswork when strategizing their content. Your best method is to find out what search terms your prospective client pool… Read More »
Marketing your practice through email can seem complicated, but there are some basic strategies that even a beginner can use to effectively reach the people who want to hear your message. Want to know the two ways to measure the success of an email marketing campaign? Click here to find out.
There is an old expression that compares the skills of a professional to a saw used for cutting wood. Without regular sharpening and polish, it becomes duller and less effective. Attending professional conferences is one of the best ways to “sharpen your saw” — renewing and strengthening your skills, knowledge and dedication to your practice.… Read More »
Nearly every culture in the world designates a special day to celebrate and honor mothers, grandmothers and all the wonderful women who provide care and nurturing. Perhaps not coincidentally, most of these occur in springtime, the season of birth and renewal. Click here for more information about “Mommy Makeovers”.
It’s no secret that different cultures have different standards of beauty. In Myanmar, for instance, women of the Paduang tribe have traditionally sought to achieve elongated necks through the use of brass rings. Which Country Shares Your Beauty Aesthetic? How concepts of beauty vary country to country and how this can help you choose the right… Read More »
As spring arrives, maybe you’re looking in the mirror and pondering a renewal of your own. Maybe you can’t quite achieve the results you want simply with makeup any more. But you still want to look — and feel — like yourself; perhaps the thought of looking like you’ve “had work done” makes you shudder.… Read More »
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