Posts From April, 2016

Why Aesthetic Surgeons Are the Michelangelos of Plastic Surgery

If you were going to commission a mural for your home, you wouldn’t consider hiring anyone but a qualified professional. But there’s still a big difference between a house painter and a true artist. Why Aesthetic Surgeons Are the Michelangelos of Plastic Surgery

  • Posted on: Apr 8 2016
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How to Increase Your Online Visibility with Your ISAPS Membership

Being in charge of your own practice can be challenging, if not overwhelming, on occasion. With all the time and care you put into your patients, your office staff and your own continuing training and education, how will you also find time for marketing? Click here for more.

  • Posted on: Apr 8 2016
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Writing Great Ads 101 — An Introduction to Copywriting

Change patients’ lives. Grow your practice. Refine your skills. Whatever your professional goals, you won’t achieve them without your most crucial marketing tool: people. But before you can build a professional reputation by word of mouth, you need to first establish a base of satisfied patients. How will you invite them to find you? Writing… Read More »

  • Posted on: Apr 8 2016
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How to Deal with Negative Online Reviews

It’s happened to most plastic surgeons: no matter how many satisfied patients you’ve treated over the years, there are always a few who are less than happy with your work. Thanks to the internet, anyone can voice an opinion about anything — good, bad or ugly. Click here to read the article.

  • Posted on: Apr 8 2016
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10 Reasons You Should Be Using Social Media to Market Your Practice

If your practice isn’t visible on social media, it may as well not exist. Social media marketing isn’t simply a fad — it’s vital to the survival of any business. When used effectively, it’s the fastest, most cost-effective way to connect with current and prospective patients, as well as colleagues, vendors and others who want… Read More »

  • Posted on: Apr 8 2016
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How to Afford Plastic Surgery

The universal rule of every aesthetic surgical practice is that full payment is due in advance. Perhaps you’ve carefully saved money toward your goal of having cosmetic surgery in order to look and feel your best. But even if you aren’t currently prepared to pay up front, you may not need to put your dream… Read More »

  • Posted on: Apr 8 2016
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