Posts From February, 2016

In your practice, you’ve probably already observed that patients make buying decisions based on differences in age, social class, and gender. Retail anthropology has broadly classified the four most influential factors: cultural, social, psychological and personal. Click here to read more about how men and women make buying decisions differently.

• Posted on: Feb 22 2016
• By: ISAPS

The field of aesthetic plastic surgery often markets to people 40 and older, and with good reason. But you may be surprised to learn which age demographic also accounts for a large (and growing) number of plastic surgery procedures. Click here to read more.

• Posted on: Feb 22 2016
• By: ISAPS

All over the world, women undergo significantly more cosmetic procedures than men, which isn’t surprising. Of the more than 20 million cosmetic procedures performed worldwide in 2014, women accounted for 17 million…more than 86% of the total. Click here for the top cosmetic procedures.

• Posted on: Feb 17 2016
• By: ISAPS

Everyone’s heard of face lifts, and you’re probably aware that there are lifting procedures for buttocks, thighs, arms, necks, bellies and more. But how much more? Vaginoplasty, or vaginal tightening, has been around for years as a reconstructive treatment for “vaginal relaxation” – the loss of elasticity after cancer treatments or other medical conditions. Click… Read More »

• Posted on: Feb 17 2016
• By: ISAPS

Several factors are driving the new demand among men for procedures to increase the length, width, and shape of the penis. These include the ready availability of sexual material on the internet, along with what Dr. Alessandro Littara, director of the Centre for Sexual Medicine in Milan, calls “changing room syndrome.” Click here to learn more.

• Posted on: Feb 17 2016
• By: ISAPS

The 23rd Biennial Congress of ISAPS will be held Oct. 23-27 in Kyoto, and you won’t want to miss it. The International Society of Aesthetic Plastic Surgeons, Japan Society of Aesthetic Plastic Surgery, and Japan Society of Plastic and Reconstructive Surgery have collaborated to offer an impressive program this year. Click here to see 10… Read More »

• Posted on: Feb 17 2016
• By: ISAPS

Globally, millennials and women over 50 make up the bulk of patients who undergo aesthetic procedures. These two seemingly-different groups actually share many of the same goals and values that drive the decision-making process. Click here to read more.

• Posted on: Feb 17 2016
• By: ISAPS

In October 2016, the 23 Biennial Congress of ISAPS will be held in the best city in the world. Kyoto, Japan was selected by Travel + Leisure as Best Overall City in both 2014 and 2015, and is likely to continue its streak in the coming year. Click here to read more.

• Posted on: Feb 12 2016
• By: ISAPS