How to Expand Your Twitter Following as a Plastic Surgeon
Ever since the very first tweet, in 2006, Twitter has become one of the largest and most successful social media networking services. It connects millions of people together, all of them adding to a massive online conversation, through short, 140-character messages called tweets. And this is definitely a conversation that you want your plastic surgery practice involved in!
One of the biggest challenges behind building a successful Twitter account is getting followers. These are the people who will see your tweets, hopefully retweeting them. Twitter can be a fantastic way to get your practice’s name out there, by sharing videos or photos of your work. There are a lot of people who are hungry for plastic surgery content and, by providing it, you will be promoting your brand and getting more leads.
So, how do you expand your Twitter following? Try some of these tips:
Build an Attractive Account
Photo, banner and biography. These are the first three aspects of your Twitter account that you can customize and make your own.
When someone checks out your profile page, they want to immediately know what you, or your business, is about. If you have a boring profile photo, dreary banner and an uninspiring biography, odds are that they aren’t going to follow you. What you need to do is liven everything up a bit!
First, make sure your profile picture is one that pops. If it’s your face, make sure that it’s a great photo that projects personality. If your profile picture is going to be your practice’s logo (although that can make a Twitter account feel much less personal), at least make sure that it is a high-quality version.
Your banner is a great place to show some kind of “action” – it could be you at work, performing a surgical procedure, it could be you talking to patients. Whatever you choose, make sure that it demonstrates something positive about your practice. Don’t just make it a larger version of your clinic’s logo.
And finally, your biography. This is super-short, so you want to make every word count. That’s why you should use relevant keywords and hashtags that will grab the eye and tell people everything they need to know about you. Use a professional tone, as this short bio will essentially be representing the tone of your practice.
Start with Friends and Family
That’s what friends and family are for, right? Twitter followers!
In all seriousness, there is no shame in asking your friends and family to follow your account on Twitter in the early stages. People are far more reluctant to follow an account with absolutely no followers. By following your account, your loved ones will essentially be getting the ball rolling for generating followers.
You could also ask your employees if they will follow the account, although it might be best to make this a suggestion rather than an order.
You can start the process of adding your friends and family by uploading your email contact list to Twitter. This will automatically show you who in your contacts already has an account, and it will give you the option to follow them. And, theoretically, they will follow you in return.
Put a Follow Button on Your Website
If you have a successful plastic surgery practice, odds are that you also have a well-designed website that shows off all the procedures you perform. Before walking into your brick and mortar “storefront” office, potential patients are likely to check out your digital presence. By adding a Twitter follow button to your website, you increase the odds that they will click on it to check out what kind of content you provide. It is likewise a good idea to add Instagram and Facebook buttons to your website, but that’s a whole other blog post.
Follow Other Plastic Surgeons
This tip could actually be expanded to “follow everyone” – and there is a great deal of research that shows the more people you follow, the more followers you get. At least in the Twittersphere, if not the real world.
But there is a very good reason why you want to target other plastic surgeons and plastic surgery practices. First, they are more likely to follow you back (as you will be providing similar content to what they provide). Second, it can help create a sense of community among you and your fellow doctors. After visiting an international conference, such as the upcoming 2018 ISAPS Congress, you might even be able to add some international followers to your account!
Provide Quality Content
Getting followers is one thing, keeping them is something else entirely. If you are constantly posting irrelevant and uninteresting content, people are going to start unfollowing you.
The whole reason you are on Twitter is to provide quality content to your followers. This could be anything from blog posts about plastic surgery to short videos of some of your procedures. Everyone loves before-and-after shots! Also, make sure that you are tweeting appropriate content from your account. People are following you because you are providing content about plastic surgery, so don’t tweet anything about your political beliefs, for example, and try to keep the cat videos down to a bare minimum!
Use Your Twitter Handle on All Marketing Materials
This is essentially the physical version of adding a Twitter button to your website.
Make sure that your Twitter handle is on all of your marketing materials, such as business cards, brochures, fliers, etc., really anything that your office sends out. Even if the people receiving these don’t add you right away, they will at least recognize the Twitter logo and realize that you are on there. This can influence their behavior later, when they are on their own account and decide to look you up.
If All Else Fails, Use Paid Ads
There is absolutely nothing wrong with using Twitter as a direct advertising medium. By paying for promoted tweets, Twitter will add your tweets to the Twitter timeline of people who may be interested in your services. If that person likes your tweet, he or she may follow your account. Promoted tweets can be a bit expensive, but it is a great way to get your profile out there to the wider Twittersphere.
A quick disclaimer! Only use paid methods directly through Twitter itself. Any external paid methods of getting followers, such as buying fake accounts from another company, can be considered spam and may lead to Twitter disabling your account. Besides, fake accounts really do nothing but artificially inflate your number. Trust us, FAKEACCOUNT771 is never going to come to your practice for a procedure.